New corporate identity for M°BA
M°BA Director Olga Godschalk called it a “a gift from Lidewij Edelkoort”. The curator of the most recent edition of the fashion biennale did more than just think up a great theme (Fetishism in Fashion). Trend forecaster Edelkoort also renamed the Arnhem Fashion Biennale M°BA.
According to Edelkoort M°BA is a much clearer way to propagate what the biennale is and what it stands for. M°BA has a ring to it. It refers to the biennale’s cultural identity and is easy to pronounce for the biennale’s large and international audience.
The noticeable º in M°BA represents the playful and creative character of fashion design.