Mühlbauer SS13

The house MÜHLBAUER - austrian Hat-Manufacturer - presents its amazing new Collection for Spring/Summer 2013.

The new face of the Campaign is non less then performance artist Jakob Lena Knebl

The new autumn/winter collection takes place in two

worlds that could hardly be more different. It’s all

about light and shade, centre stage and backstage,

party and everyday.

This duality was consciously

chosen by the Mühlbauer design team (Klaus

Mühlbauer, Nora Berger and Barbara Gölles).

The picture for this season’s collection was created

by the Austrian artist Jakob Lena Knebl. His work

includes performance, fashion and installation. For

Mühlbauer, Knebl created a “Living Painting”.

This

means she used her own body, and, inspired by

Kasimir Malewitch and Alexej Jawlensky, placed it

centre stage. The resulting work “kasimir” can be

understood as the very first Mühlbauer nude.

AW 2013 01 Jakob Lena Knebl

The series julija glitters. Plaited hair bands, airline

stewardess inspired hats or a pillbox with propeller,

all shine metallically in the softest Napa leather.

Sometimes in combination with fur, sometimes as a

solo performance. Even the hand-knitted beanies

enjoyed a full party revamp. They have been

upgraded with fur or, alternatively, dyed lemon

yellow.

The fur hats in the collection series rex

couldn’t avoid the designer’s colour frenzy either.

Now they too are yellow or turquoise.

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Mark Baigent by Tina Herzl

G.S.F.

WELLNESS